Social media monitoring: it’s not about the tool
I don’t think I’ve ever used a social media monitoring tool that has done exactly what I wanted it to do; and I’ve used a fair few of them.
Guidance
Social media planning: the practical follow-up piece
In our last post ‘Social media planning: it’s time for some perspective’ we discussed the importance of data and research in social media planning.
Social media planning: It’s time for some perspective
Posted by:
Georgina Goode, Posted on:
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Categories:
Guidance, Social Media, Thoughts, Tools, Twitter
The pressure on communications professionals has never been so great. The constant emergence of new digital channels has led to a complex world of communications tools to choose from.
7 simple rules for live tweeting an event
When you’re hosting an event, it’s easy to forget about how you’ll handle the actual “on the day” social media, with all the other things to worry about. We thought it would be helpful to put together a quick guide …
5 Tips for Creating Community Guidelines
As your online audience grows, the community you’re helping to manage will become invariably more vocal. Good community building is based on creating trust with your audience, and it’s essential to manage expectations to maintain a culture of respect. …
What our social team looks like
When talking with departments, it became clear that job roles and descriptions within digital engagement varied greatly.
What's a Playbook and why do I need one?
Today, we publish the alpha version of the GDS Social Media Playbook. When talking with people outside of the social media community we realised that “Playbook” is not a widely used term.
Social media house rules
Updated: July 2015. This version is no longer the most up to date. You can find a link to the latest version on the GOV.UK Twitter profile. The social media team at GDS are responsible for several different social media …