Today, we publish the alpha version of the GDS Social Media Playbook.
When talking with people outside of the social media community we realised that “Playbook” is not a widely used term. There’s a brief explanation in the document, but we thought it might be useful to explain what we’ve written and why more fully here.
Playbook comes from a sporting term, meaning various strategies for the team that, when employed, would hopefully result in a win.
These days, it’s more often used to define an organisation's approach to things, one of these being social media.
This playbook was written to help new community managers coming into GDS learn how we do things. Social media in government demands a slightly different code of conduct than it does in the private sector. This is our first attempt at defining why and how GDS uses social media, and also the things that we’ve learned work for us.
When reading the playbook, please bear in mind that this is an alpha version. We'll be editing and adding to it to reflect our continually evolving social media strategy.
We hope that this guidance will be helpful to community managers working across government and we welcome feedback.
Join the conversation on Twitter.